The Rise of AutoMojo.ai: How MASA Is Transforming Automotive Retail
With 68% of dealers reporting a positive impact from artificial intelligence, according to CDK Global's 2024 AI in Automotive Survey, it's clear that AI is no longer a futuristic concept—it's a strategic necessity.
Global automotive AI market by 2027
Dealers report positive AI impact
The global automotive AI market is expected to hit $7 billion by 2027, driven by rapid innovation and adoption across dealership operations.
📉 Declining Foot Traffic
The global online auto-buying market is projected to reach $722.79 billion by 2030, making it critical for dealerships to engage leads online and by phone—fast.
🔧 Rising Service Competition
Consumers increasingly turn to independent repair shops and national chains. Pricing and convenience are key drivers.
👥 Staffing Shortages
CDK's research shows staffing challenges remain the #1 problem for dealerships—limiting consistent follow-ups and quality service.
🚀 Sky-High Customer Expectations
Today's buyers expect instant answers, personalized experiences, and frictionless communication.
According to CDK, over 52% of automotive executives are actively exploring AI solutions. Here's how AutoMojo.ai powered by MASA fits directly into the modern dealership workflow:
🔥 AI in Sales Operations
MASA automatically identifies high-intent leads based on behavioral and CRM data.
1,000+ outbound calls per hour and 24/7 inbound appointment handling.
Integrated text, email, and voicemail ensures no lead goes cold.
Predictive modeling identifies upcoming sales opportunities.
🛠 AI in the Service Department
MASA reminds customers about upcoming services before issues arise.
Handles overflow and after-hours requests with 100% accuracy.
Identifies VIN-linked recalls and books proper service automatically.
Customers can reschedule in under 30 seconds, reducing no-shows.
A major dealer group implemented AutoMojo.ai powered by MASA to reduce inbound call volume and increase test drive appointments.
Results:
- Over 50% of call center activity shifted to outbound efforts
- 63% increase in scheduling efficiency
- Staff redeployed to higher-value tasks
- Service and test drive appointments surged
Call center shift to outbound
Scheduling efficiency increase
The Future of Automotive Retail
The future belongs to dealerships that embrace automation without sacrificing customer experience. AutoMojo.ai powered by MASA delivers smart, scalable AI that handles sales, service, and marketing calls with precision.
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